Janine Lazarus might have a formidable presence during her training, but behind the scenes she reveals her heart of gold.
Janine Lazarus might have a formidable presence during her training, but behind the scenes she reveals her heart of gold.
She continuously seeks new ways in which she can make a difference.
Empowering African Voices
At the heart of JLMCâs Corporate Social Investment initiatives lies a deep commitment to empower individuals who, in turn, uplift their communities.
As a media and communications expert who has worked extensively across the Continent with government entities, blue chip corporates as well as in mainstream and community newsrooms, Janine provides virtual presentations and interactive webinars to journalists across Africa that have a significant impact on promoting African storytelling and African perspectives.
Through these expert-led platforms, Janine explores the powerful role the media plays in shaping public opinion – highlighting how the framing of stories, issues, and topics can influence perceptions and drive national conversations. This initiative empowers journalists to elevate their skills, strengthen their editorial voices, and lead with greater impact in their respective media landscapes.
Outcomes of these hands-on interventions include increased representation where more African stories and perspectives are told, challenging dominant stereotypes and narratives. Journalists come away with increased confidence and the necessary know-how to narrate the stories that reflect the complexity, richness and authenticity of African cultures and experiences.
It is high time that African narratives are told by the people who live here â and not through the lens of the West. African journalists must not only report the news â they need to shape it.
ANIMAL WELFARE INITIATIVE
Our Animal Welfare Initiative is more than just a programme – it’s Janineâs heartfelt commitment to our furry friends. Through this initiative, JLMC actively contributes resources, funds and supplies to animal shelters, rescue organisations, and other animal welfare groups. These donations help support the day-to-day operations of these organisations, ensuring they can continue their vital work of rescuing, caring for, and rehoming animals.
In addition, Janine has âadoptedâ wild animals by contributing to frontline projects working to save and rehabilitate them. This currently includes an elephant in South Africa and a gorilla in Rwanda.
At JLMC, we are committed to leveraging our Corporate Social Investment to make a meaningful impact.
At JLMC, we are committed to leveraging our Corporate Social Investment to make a meaningful impact.
Both initiatives reflect our dedication to this belief and remain an integral part of Janineâs life and our broader mission.