At the heart of JLMC’s Corporate Social Investment initiatives lies a deep commitment to empower individuals who, in turn, uplift their communities.
She continuously seeks new ways in which she can make a difference.
As a media and communications expert who has worked extensively across the Continent with government entities, blue chip corporates as well as in mainstream and community newsrooms, Janine provides virtual presentations and interactive webinars to journalists across Africa that have a significant impact on promoting African storytelling and African perspectives.
Through these expert-led platforms, Janine explores the powerful role the media plays in shaping public opinion – highlighting how the framing of stories, issues, and topics can influence perceptions and drive national conversations. This initiative empowers journalists to elevate their skills, strengthen their editorial voices, and lead with greater impact in their respective media landscapes.
Outcomes of these hands-on interventions include increased representation where more African stories and perspectives are told, challenging dominant stereotypes and narratives. Journalists come away with increased confidence and the necessary know-how to narrate the stories that reflect the complexity, richness and authenticity of African cultures and experiences.
Our Animal Welfare Initiative is more than just a programme – it’s Janine’s heartfelt commitment to our furry friends. Through this initiative, JLMC actively contributes resources, funds and supplies to animal shelters, rescue organisations, and other animal welfare groups. These donations help support the day-to-day operations of these organisations, ensuring they can continue their vital work of rescuing, caring for, and rehoming animals.
Both initiatives reflect our dedication to this belief and remain an integral part of Janine’s life and our broader mission.