Mitigating A Media Crisis

Crisis Communications Training and Issue Management

This intensive programme is specifically designed to help delegates manage incidents before they escalate into potentially threatening media crises.

Participants will be carefully coached on tried-and-tested methods to steer clear of pitfalls and media landmines. They will also engage in ‘real life’ crisis scenarios to demonstrate their responses to similar situations.

Key components of the programme include:
  • A detailed discussion of each delegate’s crisis experiences
  • Guidelines for managing the media during a crisis
  • Real-time case scenarios and practical exercises
  • Strategies to keep the ‘watch-dogs’ at bay
  • Putting a positive spin on thorny issues

This effective role-play coaching method provides participants with the hands-on experience necessary to avert a media crisis before stepping into the public arena.

Crisis Drills

Emergency Preparedness and Response Procedures

It is crucial for all businesses to be ready to respond to emergency situations as part of their safety, crisis planning and preparation.

Every crisis is unique and requires a tailored response. However, establishing frameworks and standard operating procedures will set the cornerstones for managing and responding to a crisis in an effective, efficient and timeous manner.

The ‘Crisis Drills’ programme includes crisis plan training and simulation exercises. Crisis preparation may encompass the following facets:

  • Case studies
  • Table-top exercises
  • Incident simulations
  • Full-scale crisis drills

Each programme is tailored to the client’s specific working environment, industry, company size, potential threats and needs.

In the Firing Line

Press Conference Management Training for Speakers and Facilitators

This programme is a highly interactive communications intervention designed to elevate your media interaction skills, taking the basics of media training to a much higher level.

Specifically aimed at high-ranking individuals who speak at or manage press conferences, this workshop provides challenging practice to effectively communicate your messages to the media, as well as adroitly manage a room full of interrogative journalists.