This intensive programme is specifically designed to help delegates manage incidents before they escalate into potentially threatening media crises.
Participants will be carefully coached on tried-and-tested methods to steer clear of pitfalls and media landmines. They will also engage in ‘real life’ crisis scenarios to demonstrate their responses to similar situations.
Key components of the programme include:
- A detailed discussion of each delegate’s crisis experiences
- Guidelines for managing the media during a crisis
- Real-time case scenarios and practical exercises
- Strategies to keep the ‘watch-dogs’ at bay
- Putting a positive spin on thorny issues