There are four rules of engagement

If in doubt, spray it all out!

Loose lips sink ships!

When I speak to the media, it is a good idea to say something “off the record”

According to Janine there are three golden rules of dealing with the media

Your audience can only make an informed decision if they are presented with the whole story.

If something is confidential, try your best to evade the question.

What is the first thing you need to keep in mind before you define your message?

Is it better to be more economical with your messages, or to elaborate on each point?

How many key messages should you have?