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Janine Lazarus Media Consultancy

Speak with Confidence.
Lead with Impact.

Executive trainings that help you become clear, credible and compelling by boardrooms and the media.

Trusted by 350+ leaders at companies like…

The ICF found:

96% of organisations that had an Executive Trainer said they would repeat the process again.

It’s also no surprise that when asked, 75% of professionals said the benefits of executive & media far outweighed the cost.

Janine Lazarus has trained executives and teams at companies like: 

Janine Lazarus Media Consultancy Clients

IMPORTANT: JANINE IS FULLY BOOKED UP UNTIL APRIL 2026 – SECURE YOUR SESSION FROM MAY ONWARDS

"For over a decade, Janine has trained our executive leadership including our Group CEO. Her deep understanding of the media landscape and strategic insight adds tremendous value. Particularly in preparing our spokespeople to tackle complex challenges and identify opportunities when engaging with media. I highly recommend her services to both listed and unlisted entities."
JLMC testimonial JSE
Pheliswa Mayekiso
Head: Group Communications & Stakeholder Relations - JSE (Johannesburg Stock Exchange)

“Janine’s media training has had a profound effect on my career. Over eight years across FMCG, Industrial, and Education sectors, she’s helped me find my voice. One that is heard, trusted, and respected. My biggest takeaway: ‘Never say no comment.'”

Thapelo Phukuje
Marketing and Communications Department – Rustenburg Girls’ Junior School

“The competencies Janine imparted had a great impact in my appointment as General Manager of Jwaneng Mine. Her training empowered me with skills to read between the lines during questioning and respond in a manner consistent with my intended outcome.”

Unknown
General Manager – Jwaneng Mine

“Janine doesn’t just teach media skills; she transforms how you show up in public. She is bold, honest, and pushes you out of your comfort zone. Always with the aim of helping you grow in clarity, confidence, and authenticity. She is a game changer.”

Debbie Bester
Group Chief Executive Officer – Senwes

“What sets Janine apart is her ability to think on her feet and prepare candidates for worst-case media scenarios. She meticulously simulates difficult interviews, providing feedback that empowers individuals to handle pressure with grace and professionalism. Her contribution to our spokespeople’s success has been instrumental.”

Renette Human
Project Director: Communications – SAICA

“The results have been evident in the personal career successes of employees Janine has coached over the years. She acts as a trusted advisor, providing context-specific and pragmatic advice that empowers both our organisation and our people to independently deal with business-related matters in future.”

Marilyn Govender
Managing Director Sub Saharan Africa – Atlas Copco Industrial SA

“Participants reported increased confidence, enhanced communication skills, and a deeper understanding of media dynamics. The benefits of Janine’s training have been clearly evident in our team’s improved media engagement capabilities.”

Kanya Ndaki
Senior Marketing & Communication Director – The Aurum Institute

“Our team didn’t just leave better equipped. They felt energised with renewed confidence. Janine keeps her audience engaged with interactive, real-life scenario training. Her material is relevant, current, and to the point.”

Leon van Wyk
Unknown – Lesedi

“Janine’s facilitation is direct, incisive, and professional. Her ability to challenge participants while creating a safe and developmental space was particularly appreciated. Our staff gained practical skills in message development, media working, crisis communications, and managing difficult interviews.”

Isaac Dhludhlu
Director: Media Relations – National Prosecuting Authority

IMPORTANT: JANINE IS FULLY BOOKED UP UNTIL APRIL 2026 – SECURE YOUR SESSION FROM MAY ONWARDS

Janine Lazarus during a corporate workshop

Are you tired of boring corporate training where executives check their phones?

One executive said he’d “never been as captivated”, and saw the media and communications in “a whole new light.”

When you’re ready, here’s what you can expect:

Why do organisations like Atlas Copco keep Janine on retainer for 8+ years?

(The answer reveals what generic training providers will never tell you.)

2 days. That’s how long it took to turn a team of self-doubting tech professionals into confident media-ready executives.

One coaching engagement led to a GM appointment. Discover the competencies Janine imparted that had “great impact in this achievement.”

How to answer hostile questions without ever saying “no comment”. The simple phrase shift that turns defensive executives into trusted spokespeople.

What do executives discover in the first 10 minutes of Janine’s workshop? Their own body language is sabotaging them.

(The initial recordings reveal what words can’t.)

The “reading between the lines” technique that helps executives judge interviewers’ intentions before answering. (One GM used it to land a top mining role.)

The “DNA Deep-Dive” method that makes Janine’s training feel custom-built. 

Because it is. She gets the strategy, the vision, and the challenges before she enters the room.

If you want to survive your first hostile interview, here’s why you need to “sweat, shake, and feel uncomfortable” in private first.

(Ask the Uber GM how it worked.)

If you’re facing a difficult media scenario, here’s how Janine helps you rehearse the uncomfortable conversation in private before it goes public.

FIND YOUR VOICE. ONE THAT’S HEARD, TRUSTED, AND RESPECTED.

Janine’s coaching transforms uncertain executives into trusted spokespeople.

If you’re facing a high-stakes crisis interview, here’s why SAICA spokespeople rely on Janine to prepare them for “even the most challenging, worst-case media scenarios.”

Want proof Janine’s coaching works? Atlas Copco’s testimonial: “Results have been evident in the personal career successes of employees Janine has coached over the years.”

Why does MTN Group’s Executive for Corporate Affairs “occasionally reach out” to Janine even after years of working together? She acts as a “trusted advisor” on issues management.

Over 10 years. JSE. MTN. Atlas Copco. South African Airways. The 2010 FIFA World Cup. Discover why organisations trust Janine for media training year after year.

IMPORTANT: JANINE IS FULLY BOOKED UP UNTIL APRIL 2026 – SECURE YOUR SESSION FROM MAY ONWARDS

Workshops and Offerings

Common Questions

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Janine's Global Footprint

Whether you need an in-person or virtual workshop, Janine has helped teams and brands from all corners of the earth.

"I have sought Janine's counsel for many years—from my time at South African Airways, Discovery Holdings, and as Chief Communications Officer for the 2010 FIFA World Cup, to now as Executive for Corporate Affairs at MTN Group. Her customised training programmes in crisis communication, risk evaluation, and daily communication pitfalls are the best in the industry. I recommend her highly."
Rich Mkhondo
Executive: Group Corporate Affairs - MTN Group

“Janine’s training transcends traditional coaching—it’s a true calling. She doesn’t just teach communication; she empowers people to radiate their unique brilliance. In two days, she ignited confidence in my team of tech professionals and drew out vibrant personalities.”

Kume Luvhani
Executive Director – Unknown

“Janine’s expertise in media training, strategic communication, and public relations elevated our communications to a new level of professionalism. Her workshops are highly interactive, practical, and insightful, providing real-world tools that have had an immediate and positive impact.”

Jan Vermaak
CEO – Winfield United South Africa

“Janine took the time to understand the sensitivities involved in our work with vulnerable populations and complex medical emergencies. She has a remarkable ability to break down complex concepts into easily digestible content, making training engaging and accessible for all participants.”

Zoya Naidoo
Baobab Leadership Accelerator Coordinator – Médecins Sans Frontières (MSF)

“Janine tailored training to align with our strategy, values, and communication needs. The standout aspect was the practical mock interviews and immediate feedback. She proved her skills as a seasoned journalist, guiding discussions seamlessly both in the room and online.”

Mr L Tyabashe
Group Chief Executive Officer – Necsa (South African Nuclear Energy Corporation)

“GGDA engaged Janine for executive training in media and communications. Her expertise in media strategy, executive training, and communication skills development has positively contributed to the success of our initiatives. Her training workshops are practical, insightful, and tailored to meet client needs.”

Adv Pieter Holl
Group Executive: Legal Services and Company Secretariat – Gauteng Growth and Development Agency

IMPORTANT: JANINE IS FULLY BOOKED UP UNTIL APRIL 2026 – SECURE YOUR SESSION FROM MAY ONWARDS

Reach Out Today

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