Date: Thursday, 13 September 2018
Registration: 07:00 to start promptly at 09:00
Times: 09:00 – 17:00
Venue: Protea Hotel by Marriott Johannesburg Balalaika Sandton
Address: Maude Street, Sandown, Sandton, 2126

About the Masterclass

There are a few things certain in life: Taxes is one, and a crisis – no matter how big or small – is yet another uncomfortable inevitability. And like everything in life, how we respond when disaster strikes pretty much charts the way forward.

You only have to listen to the news headlines to know that there are a handful of brands that have managed to escape media scrutiny. And if these organisations have escaped public attention now, it really is only a matter of time before the wheel turns.

From the very real crisis in the South African health sector, to a crippled tax collection service, the inevitable fallout from Listeriosis and the on-air walk-out of a rugby commentator, a crisis contains the highest potential to annihilate a company’s reputation, its brand and its share value.

A reputation is the single most important asset your organisation owns, and when it lies in ruins, it is almost impossible to piece together again. The media can make your brand – but they can just as easily break it.

Should something untoward take place at your business, the media attention will be intense. You will be scrutinized, second-guessed and sliced and diced in a matter of a few broadcast minutes.

The first few seconds of your response are critical to the media’s narrative. Without careful preparation and planning, the results could be nothing short of disastrous.

Being prepared ahead of time to deal with a barrage of reporters can help you and your organisation to get through the crisis relatively unscathed – or at the very least without the additional damage that can be caused by misinformation and speculation.

With so many crises resulting in corporations taking embarrassing hits in the full glare of the public spotlight, Janine Lazarus has developed the ultimate Media Masterclass that will equip delegates with the knowledge needed to face the media during a crisis.

With guest speakers including seasoned MC and radio talk show host, Ashraf Garda, editor, foreign correspondent and former communications executive, Rich Mkhondo, and Strategic Business Communications expert, Daniel Munslow, the ‘Janine Lazarus Media Masterclass 2018’ will unpack important topics ranging from Understanding the Media Mind, to Strategic Crisis Communication, Key Message Development, Keeping Calm Under Fire, a Real-Time Corporate Crisis and How to Deal with its Inevitable Fallout.

Join these industry experts as they aim to galvanize delegates by sharing actionable insights into the media mind, unpack real-life case-studies, as well as provoke conversations that matter.

About our Speakers


Janine Lazarus is a well-known ex-news hounds and media trainer in Africa. She provides training throughout 20 countries on the African continent and has worked extensively in the United Kingdom, Dubai, Lebanon and Pakistan.

Janine has experienced every side and angle of the media and has held senior positions in leading national and international news outlets. Her work in the mainstream media as an investigative journalist, radio talk show host, television presenter and researcher/producer has provided the perfect platform to work with and train some of the best in the business – inclusive of fellow reporters, political leaders, public relations practitioners, and executives of blue chip companies.

She trains many of the Top 100 companies in South Africa.

Janine has also had the privilege to manage several full-blown crises on behalf of her clients that include many renowned brands.


Rich Mkhondo is a marketing communications, reputation management strategist and ghost-writer of international repute.

Mkhondo has held various senior positions at some of the most sought-after organisations in Africa, including MTN Group’s Corporate Affairs Department, Chief Communications Officer and Spokesman of the 2010 FIFA World Cup Organising Committee South Africa, Managing Director of Ogilvy Public Relations Worldwide/South Africa, Deputy General Manager for Marketing Services at Discovery Health and Executive Manager for Corporate Communications at South African Airways.

Rich has a wealth of knowledge and experience to share with the Janine Lazarus Media Masterclass delegates and will discuss some real-life crises that he managed and averted.


Ashraf Garda is one of the most influential and authoritative voices in South African media having hosted radio talk shows and presented television shows on national platforms. He now uses that public profile to build Champion South Africa, a movement that has the vision to move South Africa from a mid-table nation into a Champion Nation that is described as #ChampionSouthAfrica!

Garda is the host of The Viewpoint on nationwide station SAfm Radio. For more than five years, he hosted the weekday Afternoon Talk show and the Sunday morning media show Media@safm. He has also presented Special Assignment, the investigative journalism show on SABC 3, where he was on the other side of each crisis interrogating the companies and their spokespeople.

Ashraf is also an in-demand, accomplished and engaging MC, conference facilitator and media trainer.


Daniel Munslow is the owner of MCC Consulting, working internationally with clients on their strategic business communication programmes. He has worked across Africa, Asia, Europe, and the Middle East. He regularly speaks at local and international conferences about research, crisis communication, leadership communication, agility, and integration, based on real-life experience.

Who should attend

Wondering if it is the right event for you? Do you fit into any of the following categories?

  • CEO
  • Communications Specialist
  • Company Spokesperson
  • HR professional
  • Learning and Development
  • MD
  • Media liaison
  • PR professional
  • And anyone who wants to learn how to deal with the media – everyone is welcome!

This event will enlighten you and provide you with the confidence and know-how on how to deal with the media in the proverbial eye of the storm.

See you there!

Media Masterclass Registration Fees

Early Bird Registration Fee

(book and pay on or before Monday, 6 August 2018)


(15% discount on the standard fee)

Standard Registration Fee

(for bookings made between Monday, 6 August 2018 and Friday, 7 September 2018)

Late Registration Fee

(for bookings made after Friday, 7 September 2018)

Group Bookings

(In order to qualify for group discounts, all delegates must be registered at the same time.)

  • Three or more
    5% discount
  • Five or more
    10% discount
  • 10 or more
    15% discount

Delegates who book AND pay before Friday, 20 July 2018 qualify for a 20% discount on the standard fee.

Your investment includes:
  • Full-day Media Masterclass with keynote speakers
  • Insights into professional crisis management and diversions
  • Lunch and refreshments
  • Training manuals and laminated speaker cards
  • Welcome packs
  • Stationery
  • ‘Live’ on-camera interviews with select delegates filmed by a hard news television crew
  • Certificate of attendance


Book your seat today by completing the booking form and returning it to with your proof of payment.

Booking form

Need more information?

For general enquiries about the workshop and for details of sponsorship opportunities, please contact:
Janine Lazarus Media Consultancy
Irene: +27 (0)73 383 2380
Zanandi: +27 (0)11 454 2499

View the Ts & Cs for our social media competition here.