Writing Skills Training

Creative corporate journalism: Turning dry copy into great prose

Designed to provide a solid refresher on basic journalism skills and techniques, this workshop places special emphasis on applying these skills creatively within the corporate environment.

Journalists writing for corporate publications and those who put together in-house newsletters will be coached on how to write specifically for their niche markets, while also learning how to transform often dry in-house material into vibrant organisational tools.

The basics of business writing

In essence, this full day workshop is designed to provide participants with critical awareness of their written “voice.” It is geared to empower delegates to better manage client relationships through logically structured, user-friendly written communication.

This programme highlights the tools necessary to write effectively. These include documents, business letters, accessible memorandums and readable emails, to mention a few.

Remote writing support - On-going mentorship

This hands-on mentorship programme is offered to clients that have completed the writing skills training workshop. It is designed to give delegates the writing practice they need, as well as individual on-going evaluation, critique and editing of their copy.

Newsroom training: Better journalism – producing content that sells

The saying “content is king” rings true, especially when it comes to producing content that sells. Janine draws on her 34+ years of experience in journalism to teach delegates how to effectively write for the media. Her programmes are highly effective and have resulted in an increase in sales, improved writing skills and reinforced teamwork.

Profile Interview


With Janine Lazarus on SAFM, listen now

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Media and Communications Training

  • Up-front needs analysis
  • Understanding the Media Mind
  • Communications Workshop
  • Presentation Skills Training
  • The Art of an Interview
  • Mitigating a Media Crisis
  • Polish Your Prose

Customer Service Training