Date: Thursday, 21 June 2018
Times: 09:00 – 17:00
Venue: Protea Hotel by Marriott Johannesburg Balalaika Sandton

About the Masterclass

Big brands like Ford, KPMG, Enterprise and Spur are just a few of the organisations in South Africa that have recently been engulfed by reputational issues. And with each and every one of these brands, what was sorely lacking during the eye of the proverbial storm was sound crisis management.

With so many crises resulting in corporations taking embarrassing hits in the full glare of the public spotlight, Janine has developed the ultimate Media Masterclass that will equip delegates with the knowledge needed to face the media during a crisis.

With guest speakers including seasoned MC and radio talk show host, Ashraf Garda, and editor, foreign correspondent and former communications executive, Rich Mkhondo, the ‘Janine Lazarus Media Masterclass 2018’ will unpack important topics ranging from Understanding the Media Mind, to Strategic Crisis Communication, Key Message Development, Keeping Calm Under Fire, a Real-Time Corporate Crisis and How to Deal with its Inevitable Fallout.

Join these industry experts as they aim to galvanize delegates by sharing actionable insights into the media mind, unpack real-life case-studies, as well as provoke conversations that matter.

About our Speakers


Janine Lazarus is a well-known ex-news hound and media trainer in Africa. She provides training throughout 20 countries on the African continent. Janine has experienced every side and angle of the media and has held senior positions in leading national and international news outlets. Her work in the mainstream media as an investigative journalist, radio talk show host, television presenter and researcher/producer has provided the perfect platform to work with and train some of the best in the business – inclusive of fellow reporters, political leaders, public relations practitioners, and executives of blue chip companies. She trains many of the Top 100 companies in South Africa. Janine has also had the privilege of assisting several of her big clients navigate through the rocky terrain of various crises that have hit the media headlines.


Rich Mkhondo is a marketing communications, reputation management strategist and ghost-writer of international repute. Mkhondo has held various senior positions at some of the most sought-after organisations in Africa, including MTN Group’s Corporate Affairs department, Chief Communications Officer and Spokesman of the 2010 FIFA World Cup Organising Committee South Africa, Managing Director of Ogilvy Public Relations Worldwide/South Africa, Deputy General Manager for marketing services at Discovery and Executive Manager for Corporate Communications at South African Airways. Rich has a wealth of knowledge and experience to share with delegates attending the Janine Lazarus Media Masterclass and will discuss some real-life crises that he
managed and averted.


Ashraf Garda is one of the most influential and authoritative voices in the South African media space having hosted radio talk shows and television shows on national platforms. He now uses that public profile to build Champion South Africa, a movement that has the vision to move South Africa from a mid-table nation into a Champion Nation that is described as #ChampionSouthAfrica! Garda is the host of The Viewpoint on nationwide station SAfm Radio. For more than five years, he hosted the weekday Afternoon Talk show and the Sunday morning media show Media@safm. He has also presented Special Assignment, the investigative journalism show on SABC 3, where he was on the other side of each crisis interrogating the companies and their spokespeople.

Media Masterclass Registration Fees

Early Bird Registration Fee

(book and pay on or before Monday, 21 May 2018)


(15% discount on the standard fee)

Standard Registration Fee

(for bookings made between Monday, 21 May 2018 and Friday, 15 June 2018)

Late Registration Fee

(for bookings made after Friday, 15 June 2018)

Group Bookings

(In order to qualify for group discounts, all delegates must be registered at the same time.)

  • Three or more
    5% discount
  • Five or more
    10% discount
  • 10 or more
    15% discount
Your investment includes:
  • Full-day Media Masterclass with keynote speakers
  • Full-day Media Masterclass with keynote speakers
  • Insights into professional crisis management and diversions
  • Lunch and refreshments
  • Training manuals and laminated speaker cards
  • Welcome packs
  • Stationary
  • ‘Live’ on-camera interviews with select delegates filmed by a hard news television crew
  • Certificate of attendance


Book your seat today by completing the booking form and returning it to with your proof of payment.

Booking form

Need more information?

For general enquiries about the workshop and for details of sponsorship opportunities, please contact:
Janine Lazarus Media Consultancy
Tel: +27 (0)73 383 2380